Why Credit Unions Need to Refresh Their Websites: Staying Relevant and Engaging

Your credit union’s website is often the first impression potential customers have of your business. It’s your virtual storefront, open 24/7, ready to provide information, attract new clients, and drive growth. However, just like any physical space, a website can become outdated and less effective. This is why it’s crucial to regularly refresh your website to ensure it remains relevant, engaging, and competitive.

Why Refresh Your Website?

  1. Enhanced User Experience (UX): A modern, easy-to-navigate website improves user experience, encouraging visitors to stay longer and explore more. Outdated design elements and slow loading times can frustrate users, leading to higher bounce rates and lost opportunities.
  2. SEO Benefits: Search engine algorithms favor websites updated regularly with fresh content and modern design practices. A refreshed website can improve your search engine rankings, making it easier for potential customers to find you.
  3. Mobile Compatibility: With the increasing use of smartphones, having a mobile-friendly website is essential. Refreshing your website ensures it is optimized for all devices, providing a seamless experience for mobile users.
  4. Reflects Current Brand Identity: As your business evolves, so should your website. Updating your site allows you to reflect your brand identity, values, and offerings, ensuring consistency across all platforms.
  5. Security Improvements: Older websites are more vulnerable to security threats. Regular updates and maintenance can protect your site from cyber-attacks and ensure the safety of your customers’ data.

At Growth by Design, we understand a modern, functional website’s critical role in your business’s success. That’s why we offer tailored web development packages designed to fit the needs of any size credit union. Our packages are crafted to provide maximum value, ensuring your website looks great and performs optimally.

SPARKS (SMALL) PACKAGE – $6,500

  • Choose from four semi-customizable templates
  • Branding with your logo and colors
  • Up to 20 pages of content (products/about/contact/etc.)
  • 25 hours of development
  • One hour of CMS training
  • ADA review – Section 508 and WCAG 2.2 A and AA guidelines

GROWTH PACKAGE – $14,999

  • Complete custom design based on feedback from a kick-off call
  • Four rounds of design revisions
  • Up to 40 pages of content
  • 75 hours of development/design
  • One hour of CMS training
  • ADA review – Section 508 and WCAG 2.2 A and AA guidelines
  • Additional items included ($3,315 value-free):
    • Blog creation
    • One contact form

PREMIUM GROWTH PACKAGE – $29,999

  • Two custom designs based on feedback from a kick-off call
  • Unlimited design revisions
  • Unlimited pages of content
  • 200 hours of development/design
  • Two hours of CMS training
  • ADA review – Section 508 and WCAG 2.2 A and AA guidelines
  • Additional items included ($14,000 value-free):
    • Blog creation
    • One contact form
    • Set of calculators (first year free)
    • NCUA web compliance audit
    • First year of quarterly ADA audits
    • Multilingual conversion
    • Custom store/branch/ATM searchable map
    • FREE upgrade on monthly maintenance to the next tier for one year (new clients only)

Our comprehensive web development packages are designed for credit unions of all sizes. Whether you’re a small credit union looking to establish an online presence or a large credit union seeking a complete digital overhaul, we have the expertise and resources to meet your needs. Our team is dedicated to delivering high-quality, customized solutions that drive results and enhance your digital footprint.

Ready to refresh your website and take your credit union to the next level? Contact Growth by Design today at 770-476-9625, visit us at www.growthbydesign.org, or email us at contact@growthbydesign.org to learn more about our web development packages and how we can help you achieve your goals.

Written by
Lizeth George
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About Us

The League of Southeastern Credit Unions & Affiliates represents nearly 300 credit unions throughout Alabama, Florida, and Georgia. It has a combined total of almost $200 billion in assets and 12.4 million members. LSCU provides advocacy, compliance services, education and training, cooperative initiatives, and communications.

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