The LSCU is committed to providing our members with pertinent PAC resources, especially those that encourage innovation. With that in mind, LSCU will host a webinar on the Targeted ATM Fee program featuring Gary Vien, Suncoast Credit Union’s Chief Administrative Officer, on Jan. 27 at 11 a.m. ET.
For the past few years, Suncoast Credit Union has utilized outside-the-box thinking to raise PAC dollars through targeted ATM fees. During times of high non-member traffic, Suncoast diverted their non-member fees towards Florida CUPAC. While this program was only active for 45 days in 2020, it raised an astounding $72,000 over a month and a half on just 50 targeted ATM’s. Suncoast also saw savings in the form of unrelated business income tax. The webinar will explain the logistics of the program step-by-step, answer any questions you may have, and explain how you can apply programs like this at your credit union.