Outside-the-box thinking is focus of January webinar

Thinking outside the box can create a whole new world of opportunities for credit unions, and the LSCU Advocacy team is highlighting innovation that also ties in with fundraising PAC resources. With that in mind, LSCU will host a webinar on the Targeted ATM Fee program featuring Gary Vien, Suncoast Credit Union’s Chief Administrative Officer, on Jan. 27 at 11 a.m. ET.

For the past few years, Suncoast Credit Union has utilized a unique program to raise PAC dollars through targeted ATM fees. During times of high non-member traffic, Suncoast diverted its non-member fees towards Florida CUPAC. While this program was only active for 45 days in 2020, it raised an astounding $72,000 over a month and a half on just 50 targeted ATM’s. Suncoast also saw savings in the form of unrelated business income tax. The webinar will explain the logistics of the program step-by-step, answer any questions you may have, and explain how you can apply programs like this at your credit union.

To register for this free webinar, please click here. If you have any questions, please contact Murphy Kennedy (FL) or Blake Westbrook (AL & GA).