White paper explores shift of social sedia from marketing to service

The CUNA Operations & Member Experience Council has published a new white paper, “Service through Social Media.”

Having a social media presence—whether Facebook, Twitter, Yelp or Instagram—is commonplace in today’s business environment. Effectively managing these platforms to ensure social media strategies align with a credit union’s brand, however, is tricky as “followers,” “likes,” and “shares” do not necessarily equate to social media success.

Once considered the territory of the marketing department, modern social media strategies are inclusive and cross departmental borders. This white paper investigates:

• leading trends in social media.
• assessing the potential for social media to become a viable service option, and
• how social media is shaping an omni-channel approach.

CUNA Council members are eligible to receive complimentary copies of this, and hundreds of other white papers. The paper is available online in the white paper section of www.cunacouncils.org.