White paper explores shift of social sedia from marketing to service

The CUNA Operations & Member Experience Council has published a new white paper, “Service through Social Media.” Having a social media presence—whether Facebook, Twitter, Yelp or Instagram—is commonplace in today’s business environment. Effectively managing these platforms to ensure social media strategies align with a credit union’s brand, however, is tricky as “followers,” “likes,” and “shares” […]

The CUNA Operations & Member Experience Council has published a new white paper, “Service through Social Media.”

Having a social media presence—whether Facebook, Twitter, Yelp or Instagram—is commonplace in today’s business environment. Effectively managing these platforms to ensure social media strategies align with a credit union’s brand, however, is tricky as “followers,” “likes,” and “shares” do not necessarily equate to social media success.

Once considered the territory of the marketing department, modern social media strategies are inclusive and cross departmental borders. This white paper investigates:

  • leading trends in social media.
  • assessing the potential for social media to become a viable service option, and
  • how social media is shaping an omni-channel approach.

CUNA Council members are eligible to receive complimentary copies of this, and hundreds of other white papers. The paper is available online in the white paper section of www.cunacouncils.org.

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About Us

The League of Southeastern Credit Unions & Affiliates represents 342 credit unions in Alabama, Florida and Georgia, with a combined total of $118.63 billion in assets and more than 10.1 million members. LSCU & Affiliates provides legislative and regulatory advocacy; education and training; cooperative initiatives (including financial education outreach); public messaging; information services; and business solutions.

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To create an environment that enables credit unions to grow and succeed.

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To be the trusted advocate and preferred source of information for credit unions.

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