Common Cents Podcast: Insight Into the Mind of a Member

Get ready for an exciting sneak peek into the future of credit unions in the latest episode of the Common Cents Podcast! The June 2023 edition of Common Cents features a thrilling preview of an upcoming keynote address that will be presented at the 2023 Southeastern Credit Union Conference & Expo on June 14 – 16, 2023, in Orlando, Florida. We sat down with Melina Palmer, Founder and CEO of The Brainy Business and a renowned speaker in the field of behavioral economics.

Brace yourself for her keynote titled “Brain Shift: Why Behavioral Economics is the Future of Credit Unions.”

Melina, an applied behavioral economist with a genuine passion for revolutionizing communication worldwide, dives deep into the intriguing concept of tapping into the subconscious minds of credit union members. Discover how understanding their hidden choices can unlock the secret to persuading them to choose your credit union and its offerings. With behavioral economics taking the business world by storm, companies of all sizes, including credit unions, must adapt to stay ahead.

But here’s the best part: this transformation will benefit not only your members but also your employees and the entire organization.

Don’t miss out on the June 2023 edition of the Common Cents Podcast, available on or your favorite podcast services such as Apple, Spotify, and Amazon. Join Mike Miller, Communications Manager for the League and a former TV News Anchor, as he shares captivating stories from credit unions, lawmakers, and organizations that are dedicated to the credit union philosophy of “people helping people.”

Written by
Lizeth George
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About Us

The League of Southeastern Credit Unions & Affiliates represents nearly 300 credit unions throughout Alabama, Florida, and Georgia. It has a combined total of almost $200 billion in assets and 12.4 million members. LSCU provides advocacy, compliance services, education and training, cooperative initiatives, and communications.

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