AmFirst Credit Union Partners with Better Basics to Advance Literacy in Central Alabama Through Collaboration and Sponsorship

AmFirst Credit Union in Alabama recently partnered with Better Basics and WVTM 13 in a three-part sponsorship initiative to raise awareness and support literacy efforts in the region. Better Basics is a nonprofit organization dedicated to eradicating illiteracy among children in Central Alabama.

Facts About Literacy in Alabama:

  • 16% of Alabamians struggle with illiteracy.
  • 79% of low-income children enter kindergarten without full alphabet knowledge.
  • Children not reading at grade level by third grade and living in poverty are 13 times less likely to graduate high school.
  • 60% of low-income families lack children’s books at home.

Sponsorship Highlights:

  1. Awareness Campaign: AmFirst Credit Union, WVTM NBC 13 and Better Basics launched an awareness campaign highlighting the urgency of addressing illiteracy in Central Alabama, emphasizing the critical need for early intervention.
  2. Book Drive: In response to the campaign, AmFirst Credit Union organized a book drive across its locations, resulting in the donation of over 1,500 books. These books will be utilized by Better Basics teachers to support students in improving their reading skills, with each student receiving a book to take home, aiming to bridge the gap in low-income families’ access to children’s literature.
  3. Better Basics Reads Initiative: As a culmination of the campaign, AmFirst Credit Union volunteers participated in the Better Basics Reads initiative, engaging with local schools to read to classrooms. Over 20 volunteers from AmFirst Credit Union took part in this event, spreading the joy of reading and fostering literacy engagement in the community.

“We were thrilled to be able to help highlight the need for early intervention in education along with donating books to help support the tremendous efforts of Better Basics. We also love seeing our employees engaged in hands-on volunteer efforts with Better Basics Reads,” stated Bill Connor, President and CEO of AmFirst Credit Union.

Connor also volunteered by reading to one of the classrooms during the reading event.

For more information about Better Basics and its programs, visit

Written by
Lizeth George
View all articles

About Us

The League of Southeastern Credit Unions & Affiliates represents nearly 300 credit unions throughout Alabama, Florida, and Georgia. It has a combined total of almost $200 billion in assets and 12.4 million members. LSCU provides advocacy, compliance services, education and training, cooperative initiatives, and communications.

Social Channels

Follow us on all major social media platforms.