Associated Credit Union and Georgia Bulldogs tight end Brock Bowers team up for their first name, image, and likeness (NIL) partnership. Bowers will promote the organization through marketing and public relations activities, including digital and print media, and participate in select fundraisers over the next two years.
Associated Credit Union, the fifth-largest credit union in the state, has served its employees, members, and communities for more than 90 years. Chief Executive Officer and President C. Lin Hodges said this partnership will provide more opportunities for the not-for-profit financial institution to make a positive impact locally.
“We’re excited and honored to partner with Brock — a disciplined and impressive young man on and off the field who shares our values,” said Hodges. “We look forward to working with Brock and supporting those we serve.”
Bowers, a rising sophomore, finished last season as the Georgia Bulldogs’ leading receiver with 56 catches for 882 yards and 13 touchdowns, breaking several single-season records. He has also received many prestigious awards, most notably: All-America First Team, All-America Second Team, True Freshman All-America, Shaun Alexander Freshman of the Year, Football Writers Association Freshman of the Year, Coaches’ SEC Freshman of the Year, and AP SEC Newcomer of the Year. Bowers graduated from Napa High School in California.
Everett Sports Marketing (ESM) President Dan Everett, who represents Bowers, said the young athlete trusts Associated Credit Union as his preferred financial institution because of their shared commitment and values.
“This partnership will help enrich the very communities who have supported Brock,” said Everett. “He’s excited about what they will accomplish together.”