The Science of Empathy . . . Dive Inside the Mind of a Member

The 2023 Southeast Credit Union Conference & Expo (SCUCE) is now open for registration! SCUCE is the largest gathering in the Southeast for credit unions and solution providers and will be held at Hilton Orlando Bonnet Creek on June 14 – 16, 2023. With more than 1,000 attendees last year, we expect to break that record in 2023!

Hear from Keynote speaker, Belinda Parmar, where she will cover:

  1. The Context of Now: How decisions are being made by our members and an emotional barometer of how they feel right now.
  2. The Science of Empathy: Busting the myths around empathy: why it’s not sympathy and how empathy leads to commercial gains in the finance industry.
  3. Empathy-in-Action: Examples of how Belinda has embedded empathy at scale at using behavioral science and ‘empathy nudges.’
Belinda Parmar is a diversity campaigner and the CEO of The Empathy Business. Belinda uses the science of empathy to change the way companies transform their organizations focusing on leadership, communications, and operations. She is the creator of the Global Empathy Index which was published in the Harvard Business Review – the first index to measure empathy and inclusion at scale.

Belinda works with large companies to implement hundreds of ‘nudges’ and interventions that organically build an empathy revolution and give people simple practical ways they can create more inclusive cultures. Her focus is on belonging and diversity and creating more courageous cultures.

Belinda was Empathy-In-Residence at Barclays, Lloyds and Centrica and she created the first ever Empathy Hub in Europe’s largest bank. Belinda was chosen in 2019 to speak at Davos as she is a Young Global Leader for the World Economic Forum. Belinda was awarded an OBE in 2015 by the Queen for her services to women in technology. In 2020, she was chosen as one of the top 20 Global Public Figures in Diversity and in 2021 she was voted a top 20 Diversity Champion.

Belinda has a law degree and a languages degree and believes that the magic in companies happens when you combine rational and emotional thinking to drive change.

Belinda is the author of Little Miss Geek which is used in schools to inspire young women to become tech pioneers and is currently shortlisted for Woman of the Year 2022 in the Women in IT Awards.

Register Today!

Written by
Lizeth George
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About Us

The League of Southeastern Credit Unions & Affiliates represents nearly 300 credit unions throughout Alabama, Florida, and Georgia. It has a combined total of almost $200 billion in assets and 12.4 million members. LSCU provides advocacy, compliance services, education and training, cooperative initiatives, and communications.

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