Hear from a digital, branchless credit union executive about Member-Centered Design for Growth & Digital Engagement.
Sumeet Grover, SVP, Chief Digital & Marketing Officer, Alliant CU came to the $15 Billion credit union from the 4th largest bank in the US, Citi Bank. For nearly 20 years, Sumeet climbed up the ranks, becoming head of digital, mobile, product and spend engagement marketing, and strategy. During his tenure, Citi was recognized by J.D. Power, Global Finance Magazine, and Business Insider who ranked Citi No. 1 in having the most desirable mobile banking features for consumers. And Alliant Credit Union recently received awards and recognition from CNBC, Forbes, NerdWallet, Bankrate, and Business insider. This included Bankrate’s Best Credit Unions of 2022, Nerdwallet’s Best Checking & Savings Combo, and Forbes’s Best Checking Accounts for Digital Banking 2022. He loves the credit union industry and what their credit union does to improve the lives of their members. During this interactive session hear how Alliant is focused on member-centered design, resulting in strong membership growth, and sustained digital engagement to meet our members needs and expectations.