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Budget now for a dynamic Growth By Design marketing plan in 2021

As many credit unions are going through the budgeting process now, it’s exciting to look ahead to important projects where funds are being allocated. The pandemic has changed the way many people interact with their financial institutions, and a marketing plan by Growth By Design could help you get your key points out to existing and future members.

TOP 10 REASONS YOU NEED A MARKETING PLAN FROM GROWTH BY DESIGN:

1. Gets you organized.
Provides clear direction for all marketing, communication, social, media and PR activities for a full year.

2. Saves you money!

Offers a detailed budget so you can maximize and account for your marketing dollars.

3. Aligns your goals.

Sets expectations for your activities and aligns your marketing goals with your strategic goals.

4. Promotes consistency.

Provides consistency of content, voice and delivery of brand story via all communication channels.

5. Keeps you on track.

Includes a timeline of activities with content submission and print deadlines.

6. Allows for flexibility.

Accommodates year-long activities while leaving room in timeline and budget for unforeseen needs that arise.

7. Helps you personalize.

Highlights why you’re different, identifies your target audiences per product or service and offers customized connection strategies.

8. Promotes ROI tracking.

Provides an easy platform for you to measure campaign effectiveness.

9. Fosters internal communication.

Keeps your staff apprised of and ready for new products, promotions and events.

10. Provides experience.

Provides access to our years of experience in delivering sound strategies to help you grow.

Written by
Cara Clark
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About Us

The League of Southeastern Credit Unions & Affiliates represents 342 credit unions in Alabama, Florida and Georgia, with a combined total of $118.63 billion in assets and more than 10.1 million members. LSCU & Affiliates provides legislative and regulatory advocacy; education and training; cooperative initiatives (including financial education outreach); public messaging; information services; and business solutions.

LSCU Mission Statement

To create an environment that enables credit unions to grow and succeed.

LSCU Vision Statement

To be the trusted advocate and preferred source of information for credit unions.

If you need to reach us, e-mail communications@lscu.coop

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