admin 
While reports of Black Friday-Cyber Monday 2015 shopping ranged from “bleak” (forbes.com) to “record breaking” (adobe.com), CO-OP Financial Services’ transaction processing data show that the 2015 holiday season opened about on par with 2014.
“Our EFT and shared branch transactions by the members of our client credit unions showed a slightly higher volume on Cyber Monday compared to last year,” said Stan Hollen, president/CEO CO-OP. “This bodes well for December retail buying, since we had a record breaking year in 2014 with more than 3 billion transactions, a figure we expect to surpass in 2015.”
Transactions processed by CO-OP include debit, credit, ATM, and branch services. Sample volumes on November 30 (Cyber Monday 2015) include:
- Total volume for the day: 9,421,258 transactions
- Peak volume per hour: 775,455 transactions during 8 a.m. Eastern time
- Peak volume per minute: 14,918 transactions at 10:27 a.m. Eastern time
- Peak volume per second: 258 transactions at 10:24:45 a.m. Eastern time
Higher numbers during the holiday season may still be yet to come. CO-OP typically experiences the highest volumes of the year on Dec. 24. On Christmas Eve 2014, for instance, transactions for that day reached a single-day record of 10,327,641 transactions.
For credit unions looking to increase their debit transaction volume, let LEVERAGE Card Services help. Contact a LEVERAGE business development consultant.
