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JMFA announces new regional director based in Florida

LEVERAGE partner John M. Floyd & Associates (JMFA), one of the most trusted names in the financial services industry, announced that Terry LaFontaine has joined the company’s team of professional consultants and performance improvement experts as a regional director. He will be responsible for client services and consulting with credit unions in Florida.

Terry joins JMFA with more than 20 years of experience in the financial services industry. His expertise includes sales process management, marketing, business development, team leadership and management, CRM technologies and market analysis. He is experienced in building high-performance teams that deliver creative and profitable solutions for financial institutions and is a proven thought leader in industry best practices.

Prior to joining JMFA, Terry was vice president/regional director for Kasasa where he developed strategic plans for branding community-powered products to drive profit and growth opportunities for community financial institutions. He was senior sales executive for Cardtronics and senior district sales executive for Main Street Checks where he led sales efforts and produced a unique and successful prospecting process to identify new business opportunities. He was awarded four consecutive President’s Circle Awards.

Terry was also regional director of sales at Buzz Points Rewards where he was responsible for introducing a new national rewards platform for the banking industry. He held various leadership positions at Deluxe Corporation where he excelled in sales, business acquisition and development, staff training, team management and client consulting.

Written by
Cara Clark
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About Us

The League of Southeastern Credit Unions & Affiliates represents 342 credit unions in Alabama, Florida and Georgia, with a combined total of $118.63 billion in assets and more than 10.1 million members. LSCU & Affiliates provides legislative and regulatory advocacy; education and training; cooperative initiatives (including financial education outreach); public messaging; information services; and business solutions.

LSCU Mission Statement

To create an environment that enables credit unions to grow and succeed.

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To be the trusted advocate and preferred source of information for credit unions.

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