JMFA Serves Members Under New Name, ADVANTAGE, powered by JMFA

JMFA, a leading provider of financial services consultation, is thrilled to announce a significant milestone in its evolution. As part of JMFA’s commitment to better serve clients and remain at the forefront of the financial industry, JMFA is rebranding to “ADVANTAGE, powered by JMFA.” This name change reflects the core mission to give clients a competitive advantage in the market.

ADVANTAGE, powered by JMFA, has a 40-plus-year history of providing premier consultation services to community banks and credit unions across the nation. With this rebranding, ADVANTAGE, powered by JMFA is reaffirming the dedication to excellence and innovation in the ever-evolving financial landscape.

ADVANTAGE, powered by JMFA’s expanded suite of consultation services now includes:

  1. Technology Strategy & Contract Negotiation
    Navigating complex contracts can be a daunting task. With ADVANTAGE, powered by JMFA’s adept negotiation strategies and by leveraging proprietary data, consultants secure the most favorable terms, service level agreements, and pricing in complex contracts to ensure clients receive the best value from their vendors.
  2. Overdraft Compliance Consulting
    ADVANTAGE, powered by JMFA‘s overdraft compliance consulting is a solution with effective recommendations, process automation, in-depth data analysis and reporting, ongoing training, and compliance support, including a 100% compliance guarantee. ADVANTAGE, powered by JMFA‘s experts help clients remain competitive by protecting revenue and offering their account holders an enhanced service that meets their financial needs.

“At ADVANTAGE, our mission is to empower credit unions and community banks with the knowledge and strategies they need to succeed in a dynamic and competitive industry,” said John Cohron, CEO. “Our expanded services reflect our commitment to being a comprehensive consulting partner for our clients, guiding them toward growth and compliance, helping them gain a competitive edge.”

ADVANTAGE, powered by JMFA’s website,, has been updated to reflect new brand identity, and you can expect the same level of excellence, dedication, and innovation that JMFA has been known for over the years.

ADVANTAGE, powered by JMFA looks forward to continuing to partner with existing clients and welcome new ones.

For more information, contact a LEVERAGE Business Development Consultant at

Written by
Lizeth George
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About Us

The League of Southeastern Credit Unions & Affiliates represents 302 credit unions in Alabama, Florida and Georgia, with a combined total of $175 billion in assets and more than 11.6 million members. LSCU & Affiliates provides legislative and regulatory advocacy; education and training; cooperative initiatives (including financial education outreach); public messaging; information services; and business solutions.

LSCU Mission Statement

To create an environment that enables credit unions to grow and succeed.

LSCU Vision Statement

To be the trusted advocate and preferred source of information for credit unions.

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