Last year, the League of Southeastern Credit Unions & Affiliates contracted with SIR to conduct performance tracking research on the impact of the fifth wave of the LSCU’s industry advertising campaign. The first benchmark wave was conducted in 2011. Three other waves were conducted from 2012 to 2015. In every case, the tracking research was conducted after the annual advertising campaign concluded. The initiative was designed to attract more Gen X members to credit unions across FL and AL. Measurements included:
- Awareness of the campaign
- Awareness of credit unions
- Familiarity with credit unions
- Interest in and consideration of credit unions
- Self-reported trial and use
For an explanation and review of key insights, watch this 2017 Impact Research Report webinar.
The full LSCU Attitudes and Perceptions – Final Report is available here.