Research Tracking for 5th Wave of Image Campaign

Last year, the League of Southeastern Credit Unions & Affiliates contracted with SIR to conduct performance tracking research on the impact of the fifth wave of the LSCU’s industry advertising campaign.  The first benchmark wave was conducted in 2011. Three other waves were conducted from 2012 to 2015. In every case, the tracking research was […]

Last year, the League of Southeastern Credit Unions & Affiliates contracted with SIR to conduct performance tracking research on the impact of the fifth wave of the LSCU’s industry advertising campaign.  The first benchmark wave was conducted in 2011. Three other waves were conducted from 2012 to 2015. In every case, the tracking research was conducted after the annual advertising campaign concluded. The initiative was designed to attract more Gen X members to credit unions across FL and AL. Measurements included:

  • Awareness of the campaign
  • Awareness of credit unions
  • Familiarity with credit unions
  • Interest in and consideration of credit unions
  • Self-reported trial and use

For an explanation and review of key insights, watch this 2017 Impact Research Report webinar.

The full LSCU Attitudes and Perceptions – Final Report  is available here.

 

 

 

 

 

 

 

 

 

 

 

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About Us

The League of Southeastern Credit Unions & Affiliates represents 342 credit unions in Alabama, Florida and Georgia, with a combined total of $118.63 billion in assets and more than 10.1 million members. LSCU & Affiliates provides legislative and regulatory advocacy; education and training; cooperative initiatives (including financial education outreach); public messaging; information services; and business solutions.

LSCU Mission Statement

To create an environment that enables credit unions to grow and succeed.

LSCU Vision Statement

To be the trusted advocate and preferred source of information for credit unions.

If you need to reach us, e-mail communications@lscu.coop

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