Lizeth GeorgeThe League of Southeastern Credit Unions (LSCU) is gearing up for an exciting new chapter as the Virginia Credit Union League officially joins forces with LSCU on January 1, 2025. LSCU President Samantha Beeler recently shared the backstory and benefits of this strategic alignment during a special episode on CU Broadcast, highlighting the value this collaboration will bring to members and communities alike.
Samantha outlined the journey that led to this partnership, discussing how conversations with Virginia leadership sparked the alignment and why both Leagues saw it as a pivotal move. She emphasized the enhanced value a unified league provides by creating a more robust and influential voice for advocacy, education, and member support.
She detailed the logistics of the transition, which involves integrating new league staff, welcoming Virginia credit unions, and ensuring a seamless experience for all stakeholders. Samantha also placed this partnership in the broader context of industry trends, pointing out how recent consolidations—like GoWest, California/Nevada/Utah, and Cornerstone/Heartland—have demonstrated the benefits of unifying strengths.
Looking ahead, Samantha shared both immediate and long-term plans for LSCU with Virginia in the mix. Near-term priorities include facilitating smooth onboarding, supporting credit unions through the transition, and strengthening advocacy efforts. Long-term, she envisions expanded opportunities for collaboration, innovative solutions for credit union challenges, and deeper engagement with members.
