Open Your Eyes Campaign Launches in 27th State

We are excited to announce that Georgia has joined 26 states in the Open Your Eyes movement, a campaign designed to overcome the long-held consumer beliefs about credit unions like “I can’t join” and “accessing my money may be hard.” Six credit unions in Atlanta, Georgia joined the growing initiative: Atlanta Postal Credit Union, Credit Union of Georgia, Coca-Cola Federal Credit Union, Delta Community Credit Union, Georgia’s Own Credit Union, and LGE Community Credit Union.

“Since launching the initiative in early 2019, consumer consideration has risen from 13% (2019) to 19% (Q2 2021). I’m excited to see this momentum continue to grow nationwide with the help of Atlanta credit unions,” said Chris Lorence, executive director of Credit Union Awareness, LLC. “Thank you to our newest contributors in Atlanta, and the League of Southeastern Credit Unions, for helping to open consumers’ eyes to the credit union difference.”

Credit Union Awareness or the Open Your Eyes campaign, has gained more than 1,100 supporting organizations with the goal to expand throughout the state.

“We are excited that credit unions in the Atlanta region are now part of the continued expansion of Credit Union Awareness,” said Jared Ross, President of the League of Southeastern Credit Unions. “The launch of the paid digital campaign will no doubt raise consumer consideration so that over time we build market share.”

For more information on the Open Your Eyes campaign, click here.

Written by
Lizeth George
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The League of Southeastern Credit Unions & Affiliates represents nearly 300 credit unions throughout Alabama, Florida, and Georgia. It has a combined total of almost $200 billion in assets and 12.4 million members. LSCU provides advocacy, compliance services, education and training, cooperative initiatives, and communications.

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