During the 2020 election cycle, credit unions can utilize their greatest advocacy resource by reaching out to members. CUNA Member Activation Program (MAP) helps credit unions educate their employees or members about credit union issues and activates them to call on lawmakers through the use of customizable email templates and other tools.
The program has a notable history of success. Most recently, MAP CDFI credit unions used it to successfully push their Members of Congress to fund Community Development Financial Institution through the fiscal year 2017.
Those who use the website can also share social media posts using the hashtag #CreditUnionsVote to help raise awareness.
CUNA and Leagues will spend $6 million on this election cycle to support credit union champions from both parties in primaries and the November election.
So far this year, 254 credit union-supported candidates have won primaries or special elections. The results to date can be found on CUNA.org/elections.
Members who receive advocacy outreach have a stronger bond to their credit union; 82% say it makes them want to do more business with their institution. Nothing is more powerful than your credit union’s brand in delivering advocacy and political action messages to members.
It’s important to emphasize membership because consumers who consider themselves “customers” view credit unions 67% more favorably than banks. Consumers who consider themselves “members?” 89%.
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