adminTwo industry leaders have announced a new partnership based on a common vision to bring shared value on behalf of the credit union industry. PSCU – the nation’s premier payments credit union service organization – and CUNA Mutual Group, a leading insurance and financial services company – have come together to explore opportunities surrounding the expanded use of data and analytics, with a goal of benefiting credit unions and the industry as a whole.
PSCU’s Member Insight is a suite of advanced analytics tools that helps credit unions uncover the information they need to understand the performance, profitability, growth opportunities and risk mitigation in their credit, debit, bill pay and ATM portfolios.
Credit union users currently derive insights and actions based on thousands of database searches conducted annually.
CUNA Mutual AdvantEdge Analytics provides comprehensive technology and data analytics services for credit unions, helping credit unions effectively harness the power of data in new and insightful ways.
“This is an exciting step for industry collaboration between PSCU and CUNA Mutual Group as we explore new ways to bring a better digital experience for credit unions and their members,” said Shazia Manus, chief strategy and business development officer for CUNA Mutual AdvantEdge Analytics. “Together, we will continue to not only address the evolving data analytics needs of credit unions, but more importantly, we will continue to build the digital ecosystem to improve the member financial experience overall.”
The new partnership will explore innovation and strategic development ideas by leveraging collective capabilities in digital and analytics solutions, including additional infrastructure for the AdvantEdge Analytics™ Data Platform, as well as connections with PSCU’s Advisors Plus and contact centers.
The companies will also explore areas to further enable actionable growth strategies through data analytics that will improve member intelligence and accelerated analytics adoption to help strengthen credit unions for the future.
