During Hispanic Heritage Awareness Month, it is fitting that Lindsey Walker, executive assistant with Tampa Bay FCU in Florida, was named the 2020 CUES Emerging Leader. Her outstanding winning project focused on outreach to the Hispanic Community.
According to CUES, as one of five finalists, Walker’s route to the podium began via her acceptance to the first CUES Emerge cohort. Upon completion of the education phase, her submitted business case was reviewed by a team of judges, placing her in the Top 5.
On Sept. 16, it culminated in Walker and the four other finalists presenting their business cases during an online pitch show, hosted by Tim McAlpine of Currency.
Walker’s business case addressed the need to reduce linguistic barriers through a Hispanic Outreach Program. Due to the large influx of immigrants from Spanish-speaking countries in her area, Walker outlined a program to provide marketing collateral and documentation in Spanish.
Runners-up included Paul Hinrichsen, product manager of GTE Financial in Tampa Bay, Fla. Walker and each of the runners-up will receive an education and coaching package including registration to the CUES School of Applied Strategic Management. Walker will also receive an all-expense paid trip to CUES’ CEO/Executive Team Network in Austin, Texas, set for May 16-18, 2021.
The pitch show recording can be viewed at CUESEmerge.com, where there is also more information on the 2021 application process.