CUs can help consumers ‘Open Your Eyes to a Credit Union’

As we get closer to the end of the summer, LSCU and CUNA have one more webinar for credit unions to learn more about the Open Your Eyes to a Credit Union® campaign on Aug. 27 at 3 p.m. ET.

During this webinar, you’ll learn more about the results after hundreds of hours consumer research and why consumers aren’t using credit unions for their financial needs. We’ll explain exactly why the OYE campaign is going to be a digital-first strategy. (Spoiler alert! With millions of smart phone users and other electronic devices, we are taking our OYE message directly to the consumers! But you should still join us on the webinar! There’s so much more!)

Webinar Topics:

  • Overview:  How the campaign works/goals & objectives/local implementation/funding
  • How to localize the campaign/using the campaign marketing assets (messaging guide, adoption guide, etc.) (Contributor HQ How-to)
  • Marketers Engagement–Campaign 101—A marketing conversation
  • The Digital Media Plan

LSCU is excited to launch the Open Your Eyes to a Credit Union® campaign in Alabama, Georgia and Florida this January 2021. We know that now is the time to reach non-credit union members to share the credit union difference!

Join us to learn how the campaign works, why you should become a contributor and how we can work together to turn the campaign on in your state! Register here.

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About Us

The League of Southeastern Credit Unions & Affiliates represents nearly 300 credit unions throughout Alabama, Florida, and Georgia. It has a combined total of almost $200 billion in assets and 12.4 million members. LSCU provides advocacy, compliance services, education and training, cooperative initiatives, and communications.

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